Latest Black Friday News
Not On The High Street Black Friday Statistical Analysis:
Online exclusive retailer not on the high street is known for its personalized gifts and unique presents. For me personally, I know it for its various discounts which happened throughout the year. The not on the high street Black Friday sale of 2016 was our 24th largest sale with 40000 people visiting their website on Black Friday. It was our largest gift exclusive website in the UK. Like many other retailers, their Black Friday sales started in 2014. Trebled to a peak of 70000 people in 2015. However, experienced a 45% reduction last year according to a statistic. I personally love a lot of the gifts they have to offer, they are genuinely unique, en mi opinion unit gifts bring more sentimentality to the gift giving process.
Not on the high street Black Friday last year:
In the run up to Black Friday, not on the high street had various offers on the week off Black Friday. Nearly 30% of homeware on tuesday, 30% off party on Wednesday, 30% off festive Family Favourites on Thursday and finally and up to 50% off sale on black Friday at self. The Black Friday sale ran for 5 days and finished on the 30th of November 2016. It's an interest strategy to run different offers each day on the run up to Black Friday, but it will certainly keep keen customers checking the website each day. If this follows the same strategy this year, we can expect a series of sales during the week and then on Black Friday itself there will be a sale which runs for 5 days.
However, given the reduction in the number of people visiting the website last year I imagine they could change the format possibly to fall in line with other retailers who pushed Black Friday hard, even prior to Friday self.
not on the high street delivery:
Not surprisingly, there is no click and collect as there are no shops to collect from. And unfortunately there isn't any option for free delivery, standard delivery starts at £3.95. This will take between 3 and 5 working days, but they also have an option of tracked delivery at a premium cost.
Not on the high street Black Friday summary:
With a lot of custom goods which are personalised making excellent gifts for family members, not on the high street has definitely carved out a niche online. The uniqueness of the concept is matched by the fact there are no direct large competitors to the service. We expect to see a change in the Black Friday structure this year, as 2016 sales weren't as expected according to a statistics. We have faith, seeing as it's an online specific store, it will make the appropriate adjustments to ensure they have a prosperous Black Friday this year. We suggest you check in the week off the sale to see if the sale has started.