Latest Black Friday News
Marks and Spencer's Black Friday statistical analysis by Fiona;
Everybody knows about Marks and Spencers, what is there to say? It's a giant of UK culture. But it appears to be somewhat reluctant to adopt black Friday culture. This isn't to say that aren't discounts on Black Friday, I will explain further what I mean as this goes on. Marks and Spencer's has experienced excellent growth year on year for it's Black Friday discounts. In 2014 they had over 200000 people visiting the Marks and Spencer's website on Black Friday. This increased 83% the next year to just under 400000 people. And finally the last year there was growth of 22% up to just about half a million people. These numbers are absolutely huge, and that was number nine on our largest Sales List last year, from the 475 retailers we looked at. This is all the more surprising as Marks and Spencer's have been seen to distance himself some pot from Black Friday itself. Rather than labelling the same as a site wide sale, they called it a gifting weekend. We personally find this choice somewhat strange, as almost every other retailer in the UK has embraced Black Friday and this seems a somewhat a half measure. But I'll admit I am not an expert on corporate strategy. I'm not entirely sure what would be in store for this year, given the volume of traffic there will be discounts but I don't know if it will be as uncertain as last year.
Marks and Spencer's Black Friday sale 2016:
Throughout November there were sporadic discounts on individual items, for instance 25% of cases of wine, £5 off selected buquets and 3 for 2 on Christmas items. On the 24th of November which was the day prior to Black Friday marks and Spencer's had an up to 50% off and gifting weekend. This was a select set of gifts which were heavily discounted with the idea to be given as a Christmas gift. There weren't any discounts on clothing or food. We think it may be an idea to offer discounted clothing, even at 25% off, to satisfy the visitors.
Sitting on a black Friday at Marks and Spencer's. I imagine there will be often disappointment with the lack of a black Friday selection, they could probably tell the effectiveness of the strategy through conversion rates on visitors on Black Friday. Once again, we don't have access to these statistics but it is definitely rebutting the trend foremost UK retailers. We hope next year's discounts will include clothing, and if it is the same as last year, the discounts will start on the 23rd of November which is the Thursday. It is worth noting that the Marks and Spencers boxing Day sale which starts on Boxing Day has 50% off many items. I get the impression this is what they want to push instead of Black Friday itself.
Marks and Spencer's Black Friday delivery;
Marks and Spencers have always been excellent with the Click and Collect service, you can buy anything at any price and collect it the next day. We suggest you collect on another day apart from Black Friday, because of the obvious increase in number of visitors to the stores. There is free delivery on orders over £50, and a standard fee of £3.99 if you do not hit this threshold, in this case you may be better collecting from the shop.
Marks and Spencer's Black Friday summary;
I love Marks and Spencer's as much as anyone and want to see a discount which is site wide and store wide, however, this may be Wishful Thinking. I have a feeling giving the number of people searching for Marks and Spencer's Black Friday there will be even more pressure for them to relent and give a discount to The Visitors to the online website. If I was to speculate, it would really depend on the financial figures of the Year whether they want to risk possibly discounting clothing which may have been purchased at full price in exchange for the bargain hunters around Black Friday. But don't underestimate bargain hunters, there are over half a million of them going to this website around the Black Friday. And given the high conversion rate of these visitors, it could equate to easily two months worth of revenue from October and September.