Latest Black Friday News
Lipsy Black Friday summary and statistical analysis by the Black Friday expert:
Lipsy is a mid-range women fashion retailer, which appeals to the under 40 age group. Lipsy is one of the few online retailers which Is Yet To feature a black Friday sale. We feel this is a slight missed opportunity seeing as there is demand online for a lipsy Black Friday sale. As far back as 2013 people were searching for Black Friday on the lipsy website, this accelerated greatly in 2014 where 29000 people visited the website. 2015 saw a plateau in numbers however last year there was a 24% increase to around 40000. That I may be a handful of retailers who follow the current business model of not discounting prior to Black Friday. Many reasons for this are proposed, such as weighing up the cost and benefit of discounting around a very busy time for retailers. That is to see the run up to Christmas has many buyers looking for party dresses and clothing for a works night out. If they can find the items cheap obviously this affects the margins of lipsy.
On the flip side, the sales will be going down in that. Offer a sale because other retailers have heavily discounted stock. Companies who do not discount on Black Friday tend to have a very strong customer base, and a very strong identity.
Lipsy Black Friday last year
As previously mentioned, lipsy didn't have a black Friday sale last year. At the start of November however, we had 25% of all party dresses. Moving into December, the only sitewide sale started on the 25th of December.
Click and collect and delivery at lipsy:
Lipsy offers free collection from the Department Store, this is standard on all their sales. If you want delivery to your home that will cost £3.75, or it is free if you spend over £75.