Feature: Laura Ashley – Fashion Collection

Our first collection for SS16, On the Dot combines essential tailoring with directional pieces in a palette of tomato red, hot pink, black and ivory to create a versatile daytime look. Oversized spots and graphic monochrome prints feature on directional fitted dresses, cosy knits and pencil skirts to make a bold statement. Essential pieces to invest in include our chic black faux leather jacket and our jersey shirt dress; the perfect piece for transitional dressing.

Our Cobalt Crush collection focuses on the colour combination of black and blue punctuated with a shot of vibrant cobalt. Pops of colour add drama to classic silhouettes like our crepe shift dress and pleated skirt which ooze contemporary elegance when paired with a crisp white shirt or our abstract and silhouette prints. Must-have pieces include our new signature navy suedette trench coat – a real investment piece which will be a wardrobe staple well beyond this season.

A relaxed daytime collection with a luxe everyday feel, Precious Metal uses tactile fabrics in shades of silver and charcoal grey with vibrant bursts of strawberry pink. Moody florals with sheer layers sit alongside chunky cotton knits creating a contemporary and casual collection. Carefree and on-trend, Precious Metal is full of must-have pieces like our butter-soft suedette waterfall biker jacket and timeless grey jeans. Pair these pieces with our boxy sweaters, delicate dandelion florals and chunky cotton knits for a glamourous yet laid-back look.

This season we’ve reimagined traditional floral prints in vibrant shades of coral and delicate cornflower blue to create our Floral Burst collection. Intricate and feminine designs emblazon floaty chiffon blouses and crepe tea dresses that when paired with coordinated separates in stone and navy establish a smart and polished daytime look. Utility details like patch pockets and button tab details add a contemporary touch while transitional knits make this collection perfect as the seasons change. Our trench coat and shirt dress are must-have pieces for any wardrobe and will form the basis for a range of looks this season.

Our Herbarium collection is defined by our Botanical Sprig print, creating a feminine and floral capsule of beautiful occasion-led pieces. Whether you’re heading to a wedding, garden party or a day at the races, this collection features flattering midi dresses and shifts, jumpsuits and chic wide leg trousers emblazoned with our hero floral designs in shades of hot pink and leaf green. Our diaphanous printed kimono is a must-have piece, while our head and footwear ranges provide the perfect finishing touches.

Taking inspiration from vintage nautical prints our St Ives collection is made up of playful conversational prints featuring 1930s sunbathers, swimmers and divers. These hand-painted designs feature the classic palette of red, navy and ivory with contemporary pops of crimson and coral for a contemporary take on Riviera chic. Vertical and horizontal stripes create an effortless daytime look with washed linens and cottons adding to the appeal of this relaxed and timeless collection. Invest in our belted chino skirt, Bretton stripe jumper and linen shirt dress to capture the mood of the season.

A casual daytime look, our Daisy Chain collection boasts a relaxed feel with washed linens, natural cottons and voiles. Inspired by the natural beauty of wild gardens and allotments, this collection features butterflies and bumble bees embroidered on lightweight linen knits and accessories, alongside striking floral motifs in neutral and sage tones, punctuated with herbaceous green, hyacinth and cyclamen pink. Must-have pieces include our pleated belt dress and statement linen jacket; both are investment pieces that will see you through the season.

Shades of indigo, china blue and crisp white combine to create a fresh collection that masters laid-back summer dressing. Slubby linen t-shirts, sleeveless shirt dresses and fine gauge knits are paired with laundered linen skirts and trousers to give this collection a relaxed, casual elegance. Into The Blue features clean cut and boxy silhouettes in yarn dyed stripes and checks alongside covetable chambray pieces giving the collection contemporary appeal. Invest in key-pieces like our sleeveless longline cardigan, button back stripe top and chambray culottes for an instant wardrobe refresh.

A relaxed and glamourous daytime story, Olive Grove combines modern silhouettes with luxurious fabrics to create a cool collection centred around a colour palette of soft greys, crisp white and pops of lime. Bold tropical inspired prints drama to separates, while hand-drawn Pineapple and Banana prints add a quirky touch to jersey tops and dresses. Metallic hints add to the luxe appeal of this collection with easy to coordinate pieces like our utility inspired shirt, wide leg trousers and shirt dress providing the perfect wardrobe staples. Invest in our must-have palm print jumpsuit and linen biker jacket to add a contemporary edge to daytime glamour.

Contrasting delicately hand-painted fragmented tile prints with pretty floral paisleys, our Silk Route collection oozes a relaxed, eclectic feel with a touch of seventies nostalgia. Pale washed denim and chambray sits alongside patchwork effects to create a boheminan feel. Tassel details, billowing blouses, tunic dresses and maxi skirts all feature in washed linens and dusty shades of mulberry and aubergine. Invest in our floaty printed shirt dress and dipped hem maxi skirt to master the trend.

Our sophisticated Havana collection perfectly masters high-summer dressing thanks to a palette of crisp white and warm neutrals like sand, tan, rust and cocoa that create a rustic and bohemian vibe. Washed cottons and linens are combined with crochet, lace and broderie anglais adding a feminine twist to this otherwise casual collection. Our soft ikat print features on gauzy linen knits and t-shirts with our cool maxi skirts and jumpsuits pieces to invest in and wear all summer long.

Our Secret Garden collection is an elegant and chic capsule of pieces perfect for effortless event dressing. Delicate petal pinks, champagne, cream and pearl grey hues form the base of this feminine collection, perfect for any formal summer celebration. Whimsical and floaty chiffon dresses offer a classic look while diaphanous blouses and tailored capri trousers make a more contemporary choice. Covetable dresses feature alongside relaxed, glamourous separates decorated with soft ruffles, waterfall finishes and heavily embroidered lace.

Perfect for elegant summer event dressing, our English Rose collection is where you’ll find beautiful pieces ideal for a glamourous day at the races, a garden party or wedding. Inspired by the colours of strawberries and cream, this collection features overblown rose prints applied to figure-flattering prom dresses and skirts. A rich inky navy hue provides the contrast, while our navy jumpsuit offers a contemporary occasionwear choice. Must-have pieces include our kimono sleeve dress, silky culottes and full prom skirt.

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