Latest Black Friday News
AllSaints Black Friday statistics;
AllSaints adopted Black Friday and 2014 and saw meteoric rise in the number of visitors to the website. It jumped from an estimated 2000 people to 36000 people in 2014. Best growth continued into 2015 with a further 100% increase up to 72000 people. Brother surprisingly the low last year, this or I drop off around 33% in the number of people visiting. The statistic we used to look at this are from Similarweb primarily, so there could be a margin for error here.
All Saints was ranked 28th out of 475 shops we surveyed last year, this is an incredibly strong showing especially for a clothing brand. We imagine this year they'll be looking to get back on track with further growth after last year's 30% off sale.
AllSaints Black Friday last year.
Like with many retailers last year, AllSaints Black Friday Sale didn't actually start on the Friday itself, it started on Wednesday the 23rd of November 2016. We actually found that the evening of Thursday the 24th of November to be as popular as the evening of 25th. AllSaints had pre Black Friday sale on the 11th of November 2016 where they featured 20% of all Styles, this offer run for a. of full stop the duration of the last Black Friday was from the 23rd of November to the 30th of November. So there is a whole week off promotions to be had, and then that. An additional discount like some other retailers. Respect that their Black Friday sale may not have been as strong as other retailers because 30% off isn't especially high, in fact is quite low in comparison to other stores. Hello very older father and dates analysis to see if this was related to online promotion, or offline promotion reductions year on year.